Strategic Concept

For the Warrenton Wizard Walk, I partnered with my co-worker to develop an immersive publication concept that extended beyond a traditional event program. We proposed creating The Warrenton Warbler, a wizard-inspired newspaper designed to function as both a keepsake and a storytelling vehicle. The concept became The Warrenton Warbler, a publication that intentionally broke traditional pagination rules to reinforce theme, tone, and narrative energy. 

Design Execution 

I developed the custom masthead and managed pagination and layout for the Warbler, building a black-and-white, spell-themed design system that intentionally moved beyond traditional newspaper conventions. The layout used playful spacing, tilted elements, and a controlled visual rhythm to support the immersive theme while maintaining clarity and readability. 

The project was highly collaborative. I focused on layout structure and visual cohesion, sharing ad design within the publication, while my co-worker managed specialty paper sourcing, print coordination, and production logistics. Our combined input shaped the final execution and ensured the concept translated successfully from idea to finished print piece. 

Cross-Platform Expansion 

After the print edition gained traction, a co-worker and I expanded the Warbler into a digital experience. I developed the motion graphics and After Effects treatments that brought each story to life, maintaining visual continuity between the print and digital versions. 

We collaborated on the website build, navigating technical challenges to ensure the videos functioned properly. My co-worker focused on web implementation and configuring the video setup for display in the visitor center, while I handled motion design and overall visual adaptation. 

In addition to digital production, I coordinated the distribution of the printed Warbler to ensure it reached attendees during the event. 

Impact  

The Warbler was developed over several weeks through close collaboration across editorial, advertising, and production teams. Responsibilities included recruiting contributors, coordinating submissions, building the visual system, preparing files for specialty printing, and aligning with advertising timelines. 

The final pagination phase required accelerated turnaround to meet print deadlines, while parallel efforts expanded the concept into motion, web, and on-site activation. The project culminated in a limited-run print edition, digital video integration, and a themed event presence that extended the publication beyond the page. 

It remains a strong example of cross-functional execution, rapid refinement under deadline, and collaborative concept development at scale.

The Warbler Online