Self Service Portal

📍 The Project

 We needed a self-service portal for obituaries, classifieds, business services, and religious directories. I was brought in as project manager right before our kickoff call with iPublish — with no copy, no pricing, and no structure in place. Over three months, I led the design, content creation, and page building for the site, while coordinating with iPublish and Legacy to bring the platform to life.

🧠 The Strategy

 I created all the graphics for the four portal landing pages and fully built the supporting Pricing, Deadlines, FAQs, and Contact Us pages using HTML, CSS, and our BLOX CMS. I also worked closely with iPublish, supplying all the content and assets they needed to build the e-commerce side of the portal within their system.

📋 The Content Challenge

 None of the text existed. I researched industry examples and wrote custom FAQs tailored to our workflows. For pricing, I calculated options based on our media kit’s column-inch rates — a steep learning curve that I navigated under pressure. I created scalable packages for each product category that met both revenue goals and customer needs.

🎨 The Build

 While iPublish handled the shopping cart mechanics, I owned everything the user sees first — layout, content, visuals, structure. I also created Facebook obituary pages for Legacy integration, set up new ad accounts, configured partner permissions, and tested each step of the system.

🚀 The Result

From zero to launch in three months. The portal is now a key revenue channel with clear design, accessible pricing, and intuitive user flow — and it was built with urgency, heart, and attention to every detail I could control.